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Business Potential of eSports 百科知识
CNN Student News - September 06, 2016
The Business Potential of eSports
Rise of eSports. These are electronic sports which include professional video gaming. Their popularity has exploded and with increased attention from viewers has come increased attention from advertisers. Now, playing a look at the business potential of eSports.
PATRICK SUNG, CNN CORRESPONDENT (voice-over:
ESports is one of the world`s hottest new markets -- not only for the players and fans, but for business as well. And, brother, business is aboomin`.
ESports` yearly revenue is expected to rise over $1 billion by 2019, a five-fold increase from 2014. Brands are pumping in almost 50 percent more in advertising and sponsorship this year, almost $325 million. And it`s all down to the eyeballs on it.
Huge tournaments are held all over the world with audiences of up to 113,000 people in attendance. And that`s dwarfed by the online viewership with some tournaments reaching 34 million viewers by a platform such as Twitch.
RALF REICHERT, MANAGING DIRECTOR, ESL:
The most simple way to eSports, it has 200 million fans worldwide who watch it. This is bigger than the NHL.
And what`s making it genuinely irresistible for sponsors is the global audience is going to get bigger, almost 50 percent bigger by 2019. Coca-Cola and Samsung are some of the big names already moving into the game, trying to woo fans. ESports enthusiasts are more likely to be successful high earners than the stereotypes of people holed up at basement dwelling gamers.
MARTIN VETTORI, PAYSAFECARD.COM:
They`re really following the clubs. They`re living they`re living these hobbies. Here, you get three extras (ph) to the 14 to 25 year old and get a huge opportunity if you target those specific demographics.
So, stop being surprised by eSports` rise. It`s no longer a niche phenomenon but a mainstream big money mainstay.
关 视 频
China being one of
world's top e-sports teams
Video Game Economy
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